Michele Lynn Communications: Writing, Publications, Marketing Communications & Public Relations

Public Relations

My ability to successfully pitch a story to the media is enhanced by my experience on the other side of the telephone and computer. As a former reporter and current freelance writer, I know what kinds of stories interest reporters and producers.

Some success stories:

In my pro bono work for the North Carolina Youth Tap Ensemble, I created a multi-pronged strategy for getting out the word about the company’s shows at the Carolina Theater. In addition to events created on Facebook, event listings were posted on a number of web sites.

Media pitches resulted in coverage in the Independent Weekly, Chapel Hill News, Durham News, Cary News, Raleigh News and Observer, UNC’s Daily Tarheel, Wake Forest Weekly, Mooresville Tribune, Chapel Hill Magazine and WCOM radio.

When the Inter-Faith Council for Social Service celebrated its 40th anniversary, I created the “Celebrating 40 at 40” campaign in which 40 individuals and groups who had contributed to the success of the organization were recognized. This hook ensured that local media covered the annual awards dinner at which the 40 individuals were honored.

In addition, The Chapel Hill Herald offered the Inter-Faith Council 40 weekly columns in which to profile each of the honorees. I wrote some of these profiles and arranged for two UNC journalism students to write the rest. For very little money, the Inter-Faith Council received weekly positive exposure in the local media for nearly a year. Two of the articles can be viewed below.


	Celebrating 40 at 40


	Campaign for Inter- Faith Council for Social Service - Stroke has Silenced His Voice


	Campaign for Inter- Faith Council for Social Service - Faith Drives Woman’s Desire to Help


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