Content for Higher Education

Some people might say that I’m intellectually curious. Others might think I’m nosy. No matter how you spin it, I love to learn, ask questions, and share stories. These attributes are a great fit when writing news articles and profiles on donors, alumni, or faculty research for university publications and websites. I enjoy taking even the most complex subjects and making them understandable and interesting to readers.

Whether I’m writing about a music professor’s exploration of the sounds created by water, a donor honoring her family’s legacy at a university, or a rural literacy program, I craft stories readers find compelling, engaging, and accessible.

Writing

I have always loved words. From a very young age, I have found pleasure in reading books, magazines, and even the writing on the sides of cereal boxes. Now I enjoy stringing together words to create content that engages your readers. Websites, marketing collateral, fundraising appeals, including capital campaign case statements, newsletters, brochures, annual reports – if you need stories told or content created, I should be your go-to person.

Publication Management

Michele Lynn Communications can do it all.  Or just a little.

I work with a great team of specialists—including graphic designers, photographers, and printers—to handle your annual report, brochure, newsletter, website, or any other communications piece from start to finish. You get the best of all worlds: the personal care and commitment of a sole practitioner alongside the resources of a larger agency. I serve as your point person and single point of accountability for delivery of an outstanding product.

Magazines

I get paid to ask questions and then craft the answers into a story that’s shared with the larger world. How cool is that?!

As a generalist interested in a wide range of topics, my work has appeared in such diverse publications as Parenting, Organic Gardening, and Sheriff & Deputy, the magazine of the National Sheriffs’ Association, in addition to many university publications. I am equally comfortable writing about the arts, science, human interest stories, and lifestyle topics.

Small Businesses

As a small business owner myself, I understand your unique needs. You want someone who is responsive, offers excellent customer service, and provides the right amount of support at the right price.

With Michele Lynn Communications, you get the best of all worlds: personal and individualized service along with access to a deep bench of colleagues with whom I collaborate. I can help develop your communications strategy and determine the best way to tell your story and deliver your message.

Let’s talk to discuss how we can work together to grow your business.

Fundraising case statements

I have been lucky enough to subcontract for moss+ross and Capital Development, two topnotch capital campaign firms. By carefully listening to stakeholders and doing quality research, I wrote successful case statements which raised millions of dollars for universities, hospitals, independent schools, and community organizations.

Ghost writing

I’m good at keeping secrets so I won’t tell you the names of my ghostwriting clients! Suffice it to say that I have written newspaper columns, speeches, letters, and whatever is needed by my clients, including CEOs and directors of large organizations. By listening to client input, researching the topic, and understanding the audience and the desired end result, I craft compelling copy which channels the client’s voice.

Proofreading/editing

I’m afraid that I have to acknowledge that I am that person who notices typos in books and syntax errors in just about everything! As a magnet on my refrigerator says, “I am silently correcting your grammar.” The good news is that my obsessive quest for clean copy benefits your writing. I am the queen of proofreading and editing and have strengthened copy and fixed errors on web sites, books, and more newsletters and annual reports than you can imagine. I am a fast and meticulous editor. Every good writer needs a second set of eyes; let me be yours.

PR/Marketing

Your story deserves to be heard by the larger world. I can help make that happen with the right combination of creativity, the perfect story angle, and the reach of social media, along with traditional broadcast outlets including radio, television, and print.